Case Study
HRDWRK
Trivium transformed HRDWRK’s Amazon business with PPC, DSP, and creative improvements—achieving 350% revenue and profit growth with scalable ad spend.
PROJECT SIZE: Less than $10,000
Brand & Product
HRDWRK — an established electrolyte brand known for delivering high-performance hydration solutions for athletes and active individuals.
Background
HRDWRK partnered with Trivium Group to overcome challenges related to profitability and performance on Amazon. Despite being a strong player in the retail market, HRDWRK struggled to fully optimize its Amazon presence.
Through a comprehensive restructuring of Amazon PPC campaigns and the integration of Amazon DSP and streaming ads, we transformed HRDWRK’s digital strategy. Additionally, by enhancing listing images, introducing premium A+ content, and split testing price points, we successfully elevated both visibility and profitability.
Objective
The primary objective was to increase revenue and profit margins while maintaining scalable ad spend. Our efforts led to a 350% increase in revenue and a 350% boost in profit, achieved through a holistic approach that combined PPC, DSP, and creative optimization.
Beyond advertising, we strengthened HRDWRK’s brand presence by improving product visuals, conducting A/B testing, and leveraging influencer partnerships on TikTok to drive external traffic. Complementing this with Google Ads campaigns, we enhanced organic rankings and built stronger customer trust.
This integrated strategy delivered record-breaking sales and established long-term, sustainable growth for HRDWRK on Amazon.
Services We Provided
Full-Service Amazon Agency
Amazon PPC Management
Optimized campaigns through budget reallocation, single-keyword campaigns, and long-tail keyword targeting to drive profitable growth.
Amazon DSP
Leveraged advanced targeting to reach high-conversion shoppers and strengthen visibility against competitors.
Full Account Management
Handled campaign structuring, keyword analysis, and performance monitoring to ensure sustained sales and profit growth.
Listing Optimization & SEO
Improved discoverability and ranking by focusing on high-conversion keywords and boosting top-of-search visibility.
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